How does search engine optimization work? Improve Web Site Search Engine Rankings, with the Top Ten Search Engines, like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo. SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a web page that are known to be given weight by the ranking systems and algorithms of Major Search Engines It is estimated that less than two percent of the commercial and small business website content writing on the Internet have had any optimization for search engines.Visit us for your Free Website Evaluation 800-897-6458
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Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense when we bring a new client on board and have to fix or re-build their program. It takes time to build out a program comprehensively and laying out the priorities helps manage expectations. After that point that request for a “vision” or “plan” reveals a fundamental misunderstanding about the nature of paid search marketing as reported by George Michie .
Paid search is an amazingly powerful channel for capturing existing demand. It is not a demand generating channel. Like the yellow pages people only see the ads when they’re in the market for the advertiser’s products or services. Yellow page ads don’t make people interested in taking yoga; they convince people who are interested in yoga to try the advertiser’s studio. Paid search plays the same role, but it’s easy for marketers steeped in traditional channels to miss the implications of this fact.
For demand generating channels planning is of paramount importance. Television ads seek to 1) create awareness of a brand; 2) infuse that brand awareness with positive connotations; and 3) catapult that positive awareness into action. Marketers must plan the proper messaging and imagery for each phase, and plan the timing and budgets. Even direct marketers like catalogers must plan contact strategies, page counts and formats, circulation counts and frequency of touches. Planning is required because the marketer must generate interest and action, and the time lag between marketing investment and eventual payoff is both long and not guaranteed.
Paid search is different in every respect. Budgets don’t make sense for advertisers with shopping carts on their sites because the sales happen before they pay for the ads. We don’t have to plan what products to push or when; the ads will be served to the right audience at the right time and in the right volume to respond to consumer demand.
This is not to suggest that paid search requires no work. Paid search demands well honed processes for dealing with product turnover, landing page changes, promotional offers, seasonal shifts and more. Skilled analysts study data six-ways-to-Sunday to find nuggets of gold in search logs, in click-to-order intervals, and in new classification schemes that feed statistically meaningful differentiators to our algorithms. Reacting to shifts in consumer behavior and anticipating them whenever possible takes knowledge, skill and mountains of well-organized data.
However, it doesn’t really require a plan. Indeed, predicting what projects will be most valuable 30 days from now, or 60 is both impossible and unwise. The priorities change depending on all kinds of factors outside of the analyst’s control. Locking an analyst into an arbitrary schedule prevents them from adjusting to the priorities of the moment and thereby squancders opportunities.
Asking an analyst for a long range plan for a paid search campaign is like asking your stock broker what stocks you should buy and which you should sell 6 months from now. They can make those recommendations if you really want them, but usually you’d be wise not follow them.
Absence of “a plan” is unsettling, particularly when you’re working with an agency. You can’t see them hard at work at their desks every day, so it’s natural to wonder whether they’re asleep at the switch. This fear is compounded by the reality of PPC agencies that all too often are asleep at the switch.
Trust comes from results, and in PPC results come from smart people with great tools and great processes. Anticipating and reacting to changes in the landscape requires hard work, knowledge, skills and the flexibility to follow one’s nose.
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Put Down the Remote.. That's right, put it down. Get focused here.
I want to show you something that could very well change your life drastically.
But here's the deal, I won't show you unless you're giving this news 100% of your attention.
Okay, are you ready? Are you sure?
I really want you to be totally focused when you read this.
Shut the door, turn the TV off. Make sure you're ready!
Okay....
Now, if you're even remotely serious about becoming massively successful on the internet, is to know what separates the struggling, heartbroken and cash-poor online entrepreneurs and small business owners…
From the confident, clued-in marketers pulling down huge numbers and results (yeah, even in this chaotic, soul-sucking economy)?
No, wait — ESPECIALLY in this chaotic, soul-sucking economy.
While average business owners are cowering in bed with the covers pulled over their head……
The top marketers are still fearlessly bringing home the bacon, even as everyone else panics and freaks out.
Not sure if you know the answer?
Then you’re in luck.
Here’s what’s available right now:
Are You Prepared For The Future of Search?
If your site is not already in the top of the search engines, you are losing traffic and ultimately sales on a daily basis.
Take this quiz to determine if you are positioned to get the most out of the search engines, and find out how prepared you are for the future of SEO.
SEO | Search Engine Optimization Specialist | SEO Consultant | SEO Expert | Google SEO | Organic SEO , improve web site search engine rankings, top ten search engines, how does search engine optimization work, small business website content writing
Do you know what separates the struggling, heartbroken and cash-poor online entrepreneurs and small business owners… from the confident, clued-in marketers pulling down huge numbers and results (yeah, even in this chaotic, soul-sucking economy)?
(No, wait — ESPECIALLY in this chaotic, soul-sucking economy. While “average” business owners are cowering in bed with the covers pulled over their head……
The top marketers are still fearlessly bringing home the bacon, even as everyone else panics and freaks out.)
Let go of activities that take time away from your priorities and do it right!
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact http://www.seo-specialist-online.com for all your SEO needs.
SEO | Search Engine Optimization Specialist | SEO Consultant | SEO Expert | Google SEO | Organic SEO | Improve Web Site Search Engine Rankings | Top 10 Search Engines | How Does Search Engine Optimization Work | Small and Large Business Website Content Writing
This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here
When to Run Away from an SEO Company
You probably shouldn't be charged for a couple things that many "back alley" or "strip mall" SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don't work to help rankings, as reported by Chris Boggs, Search Engine Watch, Sept 2009
No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you're paying for.
SEO Tactic Octogenarians: Time for Forced Retirement
Submitting your sites to the search engines isn't as valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won't see any rankings, other than potentially for your brand name.
Search engines no longer need you to submit to them, although they still provide the functionality for you to do so. As Google says on their submission page, however, "We do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear."
Google and the other engines are fine taking this additional information, but if you're paying someone to do this once, or even monthly, then you're wasting time and money. As Google also states: "Only the top-level page from a host is necessary; you do not need to submit each individual page. Our crawler, Googlebot, will be able to find the rest. Google updates its index on a regular basis, so updated or outdated link submissions are not necessary. Dead links will 'fade out' of our index on our next crawl when we update our entire index."
2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 "doorway pages."
3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren't bad, especially ones that occur naturally -- just be worried if this is the only link building tactic presented.
SEO Tactics on the Bubble
1. Social Bookmarking: One tactic that has very few concrete results is social bookmarking. Some people will likely argue this, but we've yet to prove ranking lift from the addition of a URL to a Delicious or StumbleUpon. These and other links appear within backlink reports, but that alone doesn't indicate that the link is helping from a SEO perspective.
Yahoo-owned MyBlogLog cleans out their bookmark links on a regular basis. As seen in this FAQ, they provide a good reason for this: "New with Me is a moving river of updates. We are not trying to re-create the Internet. We store the last 100 items and up to 25 'clusters' of events. If you're interested in looking at older updates, we direct you to the original service provider for the full archive."
It's very important to understand that not all links are permanent. Thus, to build lasting SEO value, the majority of links developed should be permanent and carry some sort of authority.
Of course, a "natural" pattern would be that some links come and go. But if you spend a large amount of time (or are pay someone else for) building links using social bookmarking or other "expiring" link tactics, you won't get full value from your time investment.
Please note that some people do this at an almost "industrial" level to help boost rankings, by building literally thousands of links, and "refreshing" the links with new ones as they age or get stale. This would only look natural to a search algorithm if the target site has tens of thousands of existing links. Those using this tactic need to keep building links over and over, and have likely budgeted hundreds of hours to support this task with the amount of hours that it would need to provide long lasting value.
2. Article Syndication: Other tactics that are "on the bubble" include large-scale article syndication and "press release over-optimization." Articles that are relevant to your site and contain links pointed back can be valuable if syndicated on a limited basis to hand-picked partners, but using mass syndication services doesn't often yield the kinds of backlinks that could be garnered from a more personalized approach. The jury is definitely still out on this tactic, but a custom approach (which takes longer) provides value.
3. Over-Optimizing Press Releases: Press release "over-optimization" is something that many readers have probably seen after setting up an RSS feed to monitor a particular word or industry phrase. I always laugh when I see the same SEO company put out a press release every time it signs a new client, because when I check even month later, they haven't climbed in the rankings for the terms they seem to be targeting.
The use of press releases and syndicating through PR Newswire or PRWeb can be valuable, but like article syndication, this tactic must be leveraged in moderation. If you're concerned about how many press releases you've sent out to support your SEO efforts, consider if you're overdoing it. For large companies with lots of relevant news, however, this is a different story -- these companies may be OK with up to two to three press releases a week, and you might as well take the time to optimize them.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. For a Free Web Site Evaluation Visit SEO-Specialist-Online.com
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SEO Marketing Channel
SEO is the marketing channel that brings potential customers to your site who want what you offer, but don't know how to find you. These are people that will browse through the search engine listings of websites that show up for the product or service they're looking for, and choose one to purchase from. If your site only shows up for your brand name, you're not even in the game; the sale will likely go to one of your competitors who have an optimized website.
If you only want to serve the needs of people who already know your brand and aren't interested in new customers, then you don't need SEO. But if you want to use every marketing channel at your disposal, SEO is one of the most cost-effective marketing channels to bring in people who don't already know about you but want exactly what you offer.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. For a Free Web Site Evaluation VisitSEO-Specialist-Online.com
From Google to Yahoo! to Bing, search engines are a leading resources used by consumers looking for products and services from your business.
In fact, 8 out of 10 internet users now use search engines to find your business. So it makes sence that businesses with a presence on search engines are in the best position to grow.
To help your business harness the power of the web, Seo-Specialist-Online invites you to learn more about the importance of Search Engine Marketing and why you need to join the party.
Measurable and Immediate solutions to grow your business: > What does Search Engine Marketing mean to you and how specifically others are using it. > How driving traffic drives results to your bottom line. > Tools available to boost your page ranking from inside out through website optimization, pay per click programs and keyword creation. > You also have a chance for a free website evaluation
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A Search Eulogy For Yahoo And then there were two.
Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a winning play. Let’s not kid ourselves. They’re done. Not today, not necessarily in a year, but down the line at some point. Done, as reported by Danny Sullivan
And it’s sad, because they were one of the originals. There was a time when the mighty Yahoo roared above all other search engines. When people were so worried about being listed in Yahoo that they pondered lawsuits over the issue, because not being in Yahoo was like not being on the internet at all.
Sound familiar? Yeah, Yahoo was the Google of its day. Funny to write that — it should be Google is the Yahoo of its day, but that’s how the tables turned in the search space.
Yahoo started out in search as a human-compiled directory. Editors, finding sites, writing short descriptions about them. It worked at first. When it didn’t, Yahoo had partners that “crawled” the web automatically to provide “backup” to its directory results. Open Text was its first partner. Later came AltaVista, then Inktomi, then eventually Google.
Ah, Google. It demonstrated that you could index millions (now billions) of pages AND have relevancy. Why use a card catalog-like human directory when you had a tool like Google that could read every page in every book in the library and pull back the matching pages?
Eventually, Yahoo decided it needed to own crawler technology. In 2003, it bought Inktomi and AllTheWeb. It also bought Overture, to have paid search technology and got AltaVista as part of the deal. All these things it needed to own, we were told, because search was so essential that you couldn’t outsource:
Given how important search is to our businesses, we really needed to control our own destiny in this space and not be dependent on any one third-party provider
That’s what I was told at the beginning of 2003 by Jeff Weiner, then senior vice president of search and marketplace at Yahoo. What’s changed since then? How did search go back to being a commodity to Yahoo?
Microsoft squeezed it. No blame to Microsoft. Yahoo was sitting there with leadership that couldn’t communicate clearly how it was a strong second-place player to Google. It seemed weak, ripe for the picking, and Microsoft went to pluck it last year. Google tried for Yahoo itself through a partnership deal. The US Department of Justice, like Amy Winehouse, sang “No, no, no.” Do that, and we’ll take anti-trust action against you, Google.
Microsoft never went away, though to its credit, it continued to improve its own search offering making it even more credible. Bing’s a long way from being proven. Perhaps it might never have succeeded. But it got buzz. Not only was it not embarrassing, it was impressive to some. Yahoo didn’t seem as necessary to Microsoft’s plans.
We’ll never know if Bing could have succeeded on its own. Or, maybe we will, if the proposed deal doesn’t go through. It’s still just a proposal, subject to investor and regulatory approval. But if it does go through, Microsoft becomes the number two search player. It controls the core search technology. Yahoo will have “parity” with Microsoft to use the search technology, we’re told. Soothing-sounding words, but parity doesn’t matter when Yahoo seemingly has given up on search as a top attraction overall.
Yahoo CEO Carol Bartz has made plenty of noise about how Yahoo isn’t just a search engine. Or not even a search engine, at times. How Yahoo has some of the web’s top destinations. That’s true, all true. But search was a leading property as well, for Yahoo. Yahoo wouldn’t consider outsourcing its email or IM services. Wouldn’t decide that its Yahoo Finance area could be powered by someone else. So why’s search got the boot?
Because Microsoft wants it, and they weren’t going away. Neither was Bartz standing up to definitively say that in the long term, it made more sense for Yahoo to keep search as a core technology. That few companies had such crown jewels. That technology alone a year ago worth $1 billion to Microsoft didn’t suddenly become worth no upfront payment a year later.
But also because Yahoo seems to have no choice. It keeps losing talent. It’s fine to have a great machine, but someone’s got to run it — keep developing it. So if I sound harsh about Yahoo getting out of search, I’m also understanding. It would have been incredibly difficult to keep it.
AOL and Lycos are two examples of portals that gave up their own search technologies and watched their traffic drop. Perhaps Yahoo will be the exception. Perhaps it will surprise me and be a long-time search player — a place where substantial amounts of searches happen. Part of me hopes it plays out that way, if only for nostalgic reasons.
But I doubt it.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. For a Free Web Site Evaluation Visit SEO-Specialist-Online.com
This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here
Recession Sends More and More Americans Online
The recession has affected Americans in many ways, forcing people to cut back on their spending and in some cases, out of their homes. According to a new study, it seems that more and more U.S. residents are heading online in search of solutions to their financial woes states Brandon Dimmel.
In the past, community leaders and social workers were relied upon by Americans looking for help during tough economic times. However, today there's an easier way to consult experts for assistance.
Americans Hope for Quicker Solutions Online
A recent study by the Pew Internet & American Life Project found that most Americans have ventured online to get help with their economic problems. In fact, the study estimates an astounding 88 per cent of all American Internet users have employed the web in order to research the recession and solutions of their own financial concerns. (Source: Internetnews.com)
Pew director and report co-author Lee Rainie believes the results reveal Americans' desire to get the information they need to help get through this difficult period. "People are anxious about these hard times," said Rainie. "They are more information-hungry than in normal times." (Source: reuters.com)
Web Used as Multi-Purpose Tool
The unemployment rate continued to grow last month, hitting 9.5 per cent across the U.S. With more people out of work, the Internet has received increased traffic with people both searching for solutions and creating their own blogs to help resolve the problem.
However, the web isn't just being used to search for jobs or financial advice. Many Americans are using it to research products they might have otherwise purchased more impulsively.
And that means several things: for one, there is a greater market than ever before for sites dedicated to protecting and educating the average consumer. However, it could also mean more Americans vulnerable to Internet predators. The challenge for security experts will be to keep the sharks at bay with more fish in the sea than ever before.
This SEO update is brought to you by SEO-Specialist-Online.com, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here
In the present time, Search Engine Optimization has gained a lot of popularity, as it facilitates people to trim down the marketing costs and relish its fruitful results. However, some people consider that creating a SEO rich website is a very easy job, but in point of fact, creating SEO websites is not that easy as it seems to be. One needs to keep several important notions in mind while working with websites and should take into account the keyword phrases.
For creating SEO websites, administrators can seek advice from the Professional SEO consultants. These Professional SEO Consultants are on familiar terms with the instructions and guidelines associated with Search Engine Optimization that should be considered appropriately while working with websites. Moreover, the consultants are also well acquainted with the keyword density that should be maintained in a website to attract quality traffic.
There are several SEO Campaign Management sources as well that facilitate people to stay updated with the latest SEO News and tricks so as to get benefited from the top results of SEO rich websites. These SEO Campaign Management sources develop SEO based strategies for different kinds of websites so that people can take the advantage of the quality traffic and make out a raise in the level of production.
With the proper consultancy of these sources, the websites can easily rank high on the search engines. SEO has become the best alternative, these days that can help administrators to become the most preeminent in the competitive market. So, if you also want your website to rank highest in the search engines, opt for the SEO Campaign Management sources of . SEO-Specialist-Online.com
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. For a Free Web Site Evaluation Visit SEO-Specialist-Online.com
This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here
Statistics on getting to the top of the of the Top Ten search engines
77% of people skip over sponsored listings and click on the natural search results.
Source: Enquiro Research
When making a purchase, 67% chose organic over sponsored listings.
Source: Enquiro Research
Why Search Engine Optimization? No pay-per-click fees - No competitors or "researchers" clicking away on your sponsored link advertising and running out your budget! Levels the playing field between your website and your competitor's website by allowing your website to be displayed on the 1st page rankings of the search engine results as well.
No need to worry about ever increasing per-click fees.
More visitors to your site since your site will be appearing on the left side of the search results. The English speaking world reads left to right. In addition, the left side is more trusted as it is part of the natural search engine results. Consistent search engine ranking and visibility of your site for as long as you are a client with us.
Excellent return on investment Low cost - Save $100s, sometimes $1,000s!
We do all the search engine optimization work for you. We do both on-site and off-site optimization! Almost every customer asks, so might as well say it here, although we still create custom meta tags for the site, meta tags play a very small role in the overall search engine optimization process of the site. There is quite a bit more search engine optimization work involved in placing a site on the first page of the Top Ten major search engines.
This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here
What do we Mean by Keywords, and Why do They Matter?
Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.
The terms keyword is often used as shorthand for keyword phrase. When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search. In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.
If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …
• If you don’t know the keywords, you can’t optimize your Web site properly. • If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site. • If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.
Selecting keywords, then, is important. But there are two ways to select the keywords you need for your campaigns: • Guess • Do a full keyword analysis
The most popular method is to guess at the keywords. The most effective method, however, is to do a full keyword analysis (which actually begins with you guessing at what keywords you think are important, then using a free KeyWord tool to “dig” into databases of actual search terms).
What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:
• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches. • You’ll miss keywords that people are using to search for your product or service.
What Does an SEO Specialist Do?
Essentially, a SEO Specialist does two things:
• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.
• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines.
Given the economic problems around the globe, home based business opportunities usually flourish during recessionary times. Faced with layoffs, downsizing and closures, affected employees look for alternate ways of earning an income. Entrepreneurial spirit is kindled when options are scarce and people turn to the Internet..... continue reading
This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site EvaluationVisit Here
How to accept credit cards for small business
The benefits of accepting credit cards almost always outweigh the risks, and the chances of this are greatly improved if you do your homework before opening a merchant account. In this article I’ll talk about the importance of accepting credit cards, what to expect as you compare merchant accounts and how to keep your merchant account in good standing once you begin processing.
Convincing a business owner that they need to start accepting credit cards isn’t as tough as it once was and it’s getting easier every day. Credit and debit cards are a staple in consumers’ wallets and the trend isn’t showing signs of letting up any time soon. For merchants, the ability to accept credit cards often translates to larger average tickets and greater gross monthly sales volumes. Of course, along with the greater sales volume comes the expense of processing credit card transactions. Fortunately, profit from increased sales typically far outweighs processing costs.Here are a few helpful points that you should know before beginning your search for a merchant account.
Merchant account fees are not standardized
Merchant account Rates and fees vary widely from one provider to the next. Aside from the amount of fees charged, some accounts will have entire categories of fees that others won’t. As you being to research your options, look at every account as an individual.
Credit card processing rates and fees are not written in stone
Haggling is the name of the game when it comes to negotiating the best merchant account rates and fees. Consider the rates and fees of an initial merchant account quote as a starting point from which you can start to reducing costs.
There are a lot of providers competing for your business
Don’t begin and end your search at your local bank or even with the providers in your town. There are thousands of merchant service providers all competing for your business. Use this competition to your advantage to get the best rates possible. Consider using a web site like CardFellow.com to get quotes from multiple providers from a national market.
Once you begin contacting merchant service providers, you should expect to encounter some pretty good sales people that may employ high-pressure sales tactics. The key is to remain methodical in your search process and look at the facts surrounding an account, not the salesperson’s interpretation of them.
The best and truly knowledgeable salespeople will use the rates and fees of their merchant account quote to help portray the benefits of their offer. They’ll take the time to learn about your business, present calculations and estimations of processing expenses using an effective rate, and they’ll take the time to answer your questions in a consultative manner. These are the salespeople to look for, but not necessarily the ones to expect.
Once you decide upon a merchant account provider and start accepting credit cards, your education about credit card processing has just begun. Don’t look at the task as complete, but as just beginning. The bankcard industry is always changing and new regulations that affect you are commonly brought to legislative attention. The phrase “knowledge is power” translates to merchants in the bankcard industry as “knowledge is money.” The more you know about credit card processing, the more you will be able to save yourself in processing expenses.
Once you begin processing credit cards, frequent reliable and unbiased sources on the subject to keep yourself up to date about the industry and ways you can optimize your merchant account to lower costs. The best sources of merchant account information are the ones that aren’t trying selling you processing services.
A wealth of Information to help businesses that start accepting credit cards find the best merchant account is available at the MerchantCouncil.org.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. For a Free Web Site Evaluation Visit SEO-Specialist-Online.com
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Given the economic problems around the globe, home based business
opportunities usually flourish during recessionary times. Faced with layoffs,
downsizing and closures, affected employees look for alternate ways of
earning an income. Entrepreneurial spirit is kindled when options are scarce
and people turn to the Internet..... continue reading
Search Engine Optimization could be a tiring task but with time it sure helps you get better traffic. For a Free Web Site Evaluation Visit SEO-Specialist-Online.com
SEO – The Powerful Marketing Tool
These days, SEO has become the most effective characteristic of the websites that help the administrators to enjoy the productive results. Most of the website owners consider SEO to be the most powerful tool for marketing, as Search Engine Optimization has reduced the need for door to door marketing. SEO is actually a process through which the websites can rank higher in the search engines by drawing quality traffic. However, the process of creating SEO rich websites is not that easy as it seems to be.
Some people are new to this term, but they desire to take the advantage of the technology. For such people, SEO Campaign Management sources are the best alternatives, these days that can actually help the administrators to rank higher on the search engines. These sources guide the website owners, provide an appropriate SEO strategy for their websites and make use of the SEO tricks to exert a pull on the quality traffic. In addition to this, these SEO Campaign Management sources are well acquainted with the SEO news, which helps them to incorporate the latest SEO tricks in the websites so as to serve people with the best of their services.
The SEO Campaign Management sources can also provide website owners with Professional SEO Consultants that can guide people with the finest strategies for their website. These strategies are very useful while working with keywords and keyword phrases. So, if you also want to enjoy the improved position n the search engines, opt for SEO Campaign Management sources.
Keywords: content writers | professional seo consultants | seo news tricks | SEO Campaign Management
SEO is a procedure of placing researched keywords, that have a known searching audience, into various places on a Web page which are known to be given weight by the ranking systems and algorithms of Major Search Engines like Alta Vista, AOL Search, Ask Jeeves, Excite, Google, Inktomi, Lycos, MSN, Teoma and Yahoo.
A properly optimized Web site can go from search invisibility and zero rankings to top spots in these search engines, especially if optimization is combined with known off page ranking factors.
Search Engine Optimization is our SPECIALTY, but.......
Getting to the top of the search engines is NOT ALL what it's about.
FACT: Traffic means nothing unless you make money. We show you how to pin-point the keywords that make money. After all, it isn't how much you make, but how much you keep and with top organic rankings in Google, you get to keep more of your revenue.
We talk to clients every day, that tell us their site is at the top of the search engines under the categories they have chosen but still are not receiving the ROI or return on investment results that they need and hope for and must have to stay in business!
This SEO update is brought to you bySEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here
Easy steps to submitting your website in the right category.
Submitting to the Open Directory Project:
Yes, the Open Directory Project is free, and yes, you can submit much more quickly. But the problem is there's no guarantee that your site will be listed. I've seen sites get into the Open Directory Project within a week or two of submission, and I've seen others that waited months without ever getting in. In addition, the submission forms sometimes don't seem to work! But don't give up. As I mentioned earlier on that, the Open Directory Project is very important. Here's how to submit:
1. Read the editor's guidelines at dmoz.org/guidelines/describing. html. If you know what guidelines the editors use, you may be able to avoid problems. It's hard to get into the directory, so you might as well give yourself the best chance of getting in.
2. Go to www.dmoz.org. The Open Directory Project home page appears.
3. Find a suitable category for your site.
4. Click the Suggest URL link at the top of the page.
5. Follow the (fairly simple) directions. Submitting to the Open Directory Project is much easier than doing so to Yahoo! Directory.
You simply enter your home page's URL, a short title, a 25-30- word description for the site, and your e-mail address. That's it. Then you wait.
But understand that the editors at DMOZ don't care about your site, they care about the directory; in fact, read the DMOZ forums at www.resource-zone. com and you'll find that the attitude tends to be "tells us about your site, then go away and forget about it."
There are all sorts of factors working against you:
- There are 8,000 editors managing over 700,000 categories.
- Many small directories may only be reviewed by an editor every six months . . . or far less frequently.
The editors regard a six-month wait, or longer, not particularly excessive.
- In some cases editors may even ignore submissions. As one editor explained, "there is no obligation to review them in any order nor is there a requirement to review them as a priority . . . some editors find it more productive to seek out sites on their own and rarely visit the suggested sites."
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--
Side note: You can follow me at http://www.Twitter.com/JimGras - hear more insights,
what I'm up to and every once in awhile I do surprise
marketing SEO Q&As for Twitter followers.)
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Search Engine Optimization, Website Development and Search Engine Spiders
Do you have some experience with HTML and web site development, but haven't really gotten your feet wet with search engine optimization? Keep reading, because you're in luck. In this article we'll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.
HTML Tags and SEO
The <Title> tag is the most important part of the page. It is the tag that visitors see in search results, and it should contain your targeted keywords. The title tag can make your page rank or make it disappear from search results. Use this format for web page title tags:
Keywords | Website Name or Brand
It's okay to include only your keywords without the site name, especially if you aren't branding using other Internet marketing methods.
Your <h1> tag is very important. As with the web page title, you should include your targeted keywords in this tag.
Your <h2> tag is next in importance. You should put keyword variations in this tag It's okay to be more natural here.
Your <h3> is less important, but still very useful. Promote keyword variations or subheadings using the H3 tag. You can relax a bit with this one and mention keywords only once in a while.
Now that we've talked about the title tags, let's briefly touch on links so you can see one aspect of why getting the keywords in your title tag is important. An incoming link to your pages is typically formed like so:
Link: <a href ="http://www.site.com/page.htm" title="keyword">anchor text keywords</a>
It's very important to include targeted keywords in anchor text in inbound links. You should also use targeted keywords in internal links, including navigation. The search engines take strong notice of keywords in these positions.
This is true for links that are followed. But what about links that are designated nofollow? Many blogs and other sites make any links in comments automatically nofollow.
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So, tell me, have you heard about Web 2.0? It’s a term you see applied to a lot of Web sites on the Internet these days, but today, I’m going to go a little more in depth about its meaning. Web 2.0 describes the changing trend in the use of the World Wide Web technology and Web design that aims to enhance creativity, communications, secure information sharing, collaboration and functionality of the Web.
Those Web 2.0 concepts have led to the development of Web communities, social networking sites (MySpace and Facebook), video sharing sites (YouTube), wikis (Wikipedia) and blogs (Blogger). Wow! You probably use Web 2.0 Web sites more than you thought, am I right? Well, let's learn even more about it!
A Web 2.0 Web site doesn’t have any technical specifications. It refers to the revolution of using the Internet as a platform. That is, using a Web site to perform a task instead of a program on an operating system. The 2.0 refers to a rebirth after the end of the 2001 dot com bubble, which I’m sure you heard about in one way or another.
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Last time we talked about Worst SEO Mistakes, this time lets discuss Alt Tag Stuffing
ALT tags are designed for blind people. Alt tags should describe images, buttons, navigation and other site elements to make browsing easier for those who can't see. Some people stuff their keywords into ALT tags, in hopes of ranking better in search results. This doesn't work. If spotted, you'll be punished.
On top of being ineffective, it's a real hassle for blind people who have to listen to the BS webmasters stuff into these tags to manipulate search engines. Use alt tags for image descriptions, and don't worry about the keywords.
Comment Spam
There are several types of comment spam.
One type uses robots to put in generic BS comments and links back to their owner's site in hopes of getting more valuable inbound links. Google discovered this and doesn't count comment links anymore. Bloggers also use the nofollow tag, so it doesn't matter if there are links in comments.
Another way to spam comments is to leave generic comments like "I did an article about this too, come check it out" in hopes of driving traffic and subscriptions.
Blog comments are designed for discussion, so saying something useful without intent to get something back plays a lot better in the long term. You get respect and eventually the blogger becomes more interested in you. Then you get your link.
Forum Spam
Forum spam involves leaving forum messages disguised as editorials, but are nothing more than ads for a website.
This type of spam looks really nasty and irritates all forum users. Don't do it. If you want to drive visitors from forums, participate in discussions, offer advice and help everyone. You will gain respect and people will visit your site from the signature. This time however, instead of saying "who the hell is that guy?!" they will land on the home page wit the thought of "that guy is good, let's see what he's built here."
Reliance on Meta Tags
Meta tag's days are not over. Keyword meta tags do work. I would spend more than just a few minutes on keyword meta tags. The description meta tag, is very useful. It is the description that shows in search results, so make sure there are clear calls to action.
Submission to a Bunch of Social Media Sites
You've probably seen those one-vote articles sitting in no-man's-land with headlines like "New marketing methods" and "Super interactive website www.spamsite.com" Those are attempts by marketers to get diggs, reddits and other types of votes. Social media marketing is a craft of its own, and a link to a generic site doesn't do it. You can learn a great deal about social media marketing over at Sphinn.
Next Time: Worst SEO Mistakes - Long and Dynamic URLs
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Until next Time
Jim Gras
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Skype: jamiboy
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Last time we talked aboutWorst SEO Mistakes, this time lets discuss aggressive search engine optimization firms
Aggressive may mean effective. All effective SEO firms buy links, meaning that most good SEOs are official black hats. Are you okay with the risks? Many effective firms actively use spam and other black hat methods to promote their clients. Greedy ones get burned. Those who are smart watch carefully and know when to pull back -- because there is no safety net. You should know if your SEO firm does black hat up front. Rewards are great, but so are the risks.
Automated Content Generation
Automated content generation involves a bot scraping the net, mixing articles and producing low value pages camouflaged as a web site. It's often part of the link farm an AdSense site.
Duplicate content detection has improved to the point that search engines will know in no time if you're spamming.
Frames
This is not spam, but a bad mistake, like building a Flash-based web site. Frames are hard to crawl for spiders; they have no unique URLs to link to and are horrible from a usability perspective. Sites that use frames lose on all fronts.
Cloaking
Cloaking still works if done correctly. Some good SEOs still use cloaking, but if you're new, stay away from it. Cloaking presents a normal page to visitors but a super-optimized page to search engine spiders.
Hidden Text
Hidden text involves stuffing keywords onto a page and making keywords the same color as the background. This is an absolutely pointless technique since search engines discount pages if they see keyword stuffing.
If you put legitimate text or an optimized article on your site as hidden text, just to make page look shorter, it still doesn't make sense. There are CSS "hide/show" tricks that can conceal text while being search engine friendly.
Keyword Stuffing
Keyword stuffing involves putting a bunch of keywords on a page simply to get higher rankings. It's pointless. Search engines can tell when you're using too many keywords for natural content, and your visitors will find keyword-stuffed content to be difficult to read.
Doorway Pages
Doorway pages are one-page websites optimized for a specific keyword and made with one purpose - to rank in the search results. All links on the "doorway" page lead to the real website, essentially acting as an entrance, hence the name "doorway page." Search engine do not like doorway pages, but they still work.
Next Time: Worst SEO Mistakes - Alt Tag Stuffing
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Until next Time
Jim Gras
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Skype: jamiboy
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In this article we cover some of the worst SEO mistakes. Some of these will cause the search engines to ignore you; others will cause potential visitors to ignore you; still others may make your site disappear from the search engine results pages entirely.
We'll go over each practice and explain why you shouldn't do it. We'll even tell you what you should be doing.
Flash If you're making a new website and thinking of using Flash - stop. Though Adobe made Flash crawlable and shared technology with Google and Yahoo (leaving out Microsoft), Flash is still a bad choice.
If you don't show much content to the search engines, you will have to invest more in links. Not only does a Flash site cost more to make, but you'll need more money to optimize it. If there is no real reason to use Flash, don't. If you want cool movies and features, consider embedding Flash videos and using cool CSS styles.
No Use of Title Tags
The most powerful HTML tag you have at your disposal - Put keywords you target the page for into the tag. This is the part that shows up in search results as a big blue link, so make it count.
Another mistake webmasters make is to put something like "Welcome To...." in the title tag. Aaron Wall calls this "Welcome to low rankings."
Title Tag Duplication
Many designers create a site design without much regard for SEO, using one title tag for an entire website. Make sure to vary the title tags on your pages.
Messed up Robots.txt
It's a good idea to have a file to keep your error log clean of robot.txt requests, but if you can mess up a lot if you use it incorrectly. Here's how it looks, assuming you don't want to block ANY pages:
User-agent: *
Disallow:
Not Using Keywords in Internal Links and Navigation
Your internal onsite links have as much SEO weight as some outside links. If your home page has link authority, then links from your home page to internal pages pass pagerank in the same manner as outside sites pass pagerank to your home page.
By linking from your most powerful pages to internal pages with keyword-rich links, you're doing exactly the same thing as getting
keyword-rich inbound links from high PR pages.
To make the most use of link power, make sure that your navigation consists of keyword-rich, targeted descriptions. Do the same with keywords scattered within content. Don't worry about your footer; Google doesn't put much weight on those.
Next Time: Worst SEO Mistakes - Aggressive Search Engine Optimization Firms
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You know, a week doesn't go by when an ad says, "Advertise with us as we get 1,000,000 hits each month." But do they really?
Probably not.
You see, a "hit" is an access request to a web server, not just a visitor. So, if a page has 99 tiny graphics which make up the web page, each view of that page registers as "100 hits". And if the visitor views 5 pages, that one visitor will register 500 hits on the site.
This is why advertisers LOVE to tell you about hits because they know you think that means people when it really doesn't.
Hits vs. Visitors: Getting a Real Count on Your Traffic
Ever see the claim "We get 80,000 hits a month" on a web site? Or the scrolling counter at the bottom of a page? What does it all mean and is it accurate? What is the difference between a hit and a visitor?
A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.
As webmasters, designers, business owners, SEOs, etc., we are not concerned with hits to a site. We want to know the number of visitors to our site. And we don't just want to know about every visitor--we want to know about every unique visitor. So if we can't count hits, can we use a counter?
The problem with using counters to track our visitors is they are set up to measure page views, not unique visitors. Everytime someone views your page, whether it's the first time or the twentieth, that visitor is counted. And if the page times out for some reason and they "Reload," it counts them again. And if someone just wants to have fun with your counter, they can exit and enter the site several times and are counted as a visitor each time--even if they never look at product.
So if you can't count hits and you can't use a counter, how do you track the traffic on your site? Use a web traffic analysis program. A web traffic analysis program will give you vital information about the traffic coming to your site, including where visitors are coming from, what paths your visitors are taking and which pages are the main exit points of your site.
Your web host should automatically provide you with a traffic analysis program, but there are a lot of programs to choose from.
Now that you understand the difference you can fire back at those advertisers and get the real truth about their traffic levels.
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Popular SEO Myths
Search for the phrase “SEO myths” in Google (without quotes) and you’ll get 243,000 hits. With all the major search engines keeping their algorithms under lock and key, and making modifications without notice, it’s no wonder that false beliefs get perpetuated. It’s time to clear the air.
We published an article here on SEO Chat back in June 2007 about SEO myths. These things don’t seem to go away no matter how much you try to educate people. In fact, the search engines themselves contribute to their perpetuation in a sense. After all, they’re constantly tweaking their algorithms so the things that used to work simply don’t anymore – which leads to more myths when people stubbornly cling to old practices, or when a particular change makes it look like one thing is happening (i.e. a Google 30 penalty) when the actual cause is something completely different.
Many myths come from wishful thinking. My favorite along those lines is a variation of “if I just do X, I’ll score high in the search engines.” And “X” can be anything from get enough links, submit your site to enough directories, get the magic amount of keyword density – you name it. The truth is that SEO is a process with no real shortcuts, and no ONE thing will guarantee you a top position in the search engine results pages (SERPs).
Another form of “wishful thinking” myth states that “X is all-important,” where “X” can be PageRank, meta tags, or what have you. I won’t say that PageRank doesn’t matter; that’s another myth. But for most purposes it doesn’t. It really depends on what you’re trying to achieve. You can have a popular site and not have a PR of 10.
I expect this won’t be the last time we visit this topic. I’m including myths that are popular not only among practicing SEOs, but among some of the clients you might encounter. As you educate yourselves, you may also find that you need to educate your clients about actual SEO practices. The Ranked Hard comic strip that inspired this article makes that point very clearly. So without further ado, let’s bust some myths!
SEO is Smoke and Mirrors
Like the client in the Ranked Hard cartoon, you might encounter a prospective customer who tried to work with another SEO company that was secretive about its practices. Maybe they were told “our tactics are proprietary” or “what we do is far too complicated to explain.” Your prospect might even have been burned by this other company, so they may be leery about dealing with you.
Real SEO is not smoke and mirrors; it’s not a scam, and it’s not merely “a collection of tricks to fool search engines,” as Lee Odden points out in another article which debunked several SEO myths. But it’s easy to see why some people would believe that. There really are a lot of scammers out there who make incredible promises but use devious methods and care only about getting their victims’ money.
Speaking of incredible promises, let’s talk about another classic SEO myth inspired by scammers: an SEO can guarantee your placement at the top of the SERPs, thus eliminating the risk to your business. That’s hogwash; I’d use stronger language, but my boss would disapprove (especially if we start ranking for the term!). A firm that offers that kind of guarantee on your SEO is probably approaching it in a way that will harm your company.
Some companies that offer guarantees to get to the top of the SERPs will use keywords that no one else is using. So your site ends up ranking for less competitive keywords. In and of itself, this is not a bad thing, but if searchers aren’t using those keywords to find the kinds of products and services you offer, it’s pointless. If you sell raincoats in the US market, what good is it to hold a top-ranked position for “mackintosh” – unless you’re specifically selling to British expatriates living in the US?
Such firms may also use a limited selection of keywords for your website. That might work for a time, but using a greater diversity of keywords will put you in a better position the next time the search engines tweak their algorithm. Think of it as evolution in action.
Finally, another common trick for SEO companies that offer top placement guarantees shows up in the fine print of their contracts. Does it specifically say that they will use SEO to get there, or will they use pay-per-click? Just about anyone can get a top ad placement in Google if they’re willing to pay enough. But that’s probably not what you hired that SEO company for.
Next time, Popular SEO Myths "SEO is All About Links, or Keywords"
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This article originally intent was about explaining how advertisers can take advantage of Adsense to target specific sites. While researching this topic, however, I slammed the brakes on my theme. I noticed that Google seemed to be backing off from the "post your ad here" approach, which focused on the advertiser. You can still see that approach, but it is changing. Keep reading to find out how. Google is moving toward a method of displaying ad groups that are personalized based on a searcher's previous searches. With this discovery I am going to write this article in two sections (and hopefully one part).
The first section is going to focus on Adsense targeting from the advertiser's viewpoint. This approach, known as placement-targeted or site-targeted campaigns, allows an unprecedented level of customization and targeting by the advertiser. Not only can the advertiser target a particular website, but a particular page or a particular sub-group of pages can be targeted. We will look at how Google is allowing advertisers to pick sites from selected lists and how they set different bids for different sites.
The second section will look at how Google is remembering a searcher's previous activity and using this information in displaying Adsense results on web sites the user visits. Now Adsense is not only dependent upon the site's content, but also on the search behavior of the user, independent of cookies and even logging in -- though the user (or the computer) must have used the search engine at a prior time.
We will also quickly discuss whether, at the end of the day, any present advert placement application can realistically catch up with Google's Adsense in the next three to five years, or whether creators of such applications should simply seek another line of work -- social networking e-commerce centers, perhaps.
Adsense Targeting: Adsense For Context
Google advertisers can increase their click-through rates by creating placement (or site) targeted content campaigns, choosing to position their ads on specific sites. It's content control/placement on steroids. By picking selected sites and bidding, you can ensure that your ads get seen by a much wider audience; all this definitely changes the size of the budget, but that's why we pass on the cost of the advertising to the customer, eh?
It all started that way, and now you have site-targeted campaigns, consisting of ad groups that contain lists of Web sites, not just keywords. Placement-targeted ad groups can include all content ad types: text, static, and animated GIFs, even video with sizes ranging from skyscraper to banner to defined boxes. Advertisers can choose whether to be charged on every one thousand page impressions (CPM) or on a cost-per-click basis.
According to Google Adwords, advertisers can choose to display their ads on specific pages within a site, or even subsections of pages. For example, advertisers can choose to advertise on the New York Times Web site in the business, fashion, health, travel, or sports section.
Google's content group is huge and growing rapidly. Some say new sites are joining at the rate of at least 100,000 per month. Information on some of the top sites in the network can be found here. Almost every major media channel is represented, from leading magazine and newspaper publishers to television networks.
The ads are then placed with the sites you choose. This is a improvement on the normal placement process, which is stated by Google as Google continually scans the millions of pages from the content network to look for relevant matches with your keywords and other campaign data. When we find a match, your ad becomes eligible to run on that page. Google's extensive Web search and linguistic processing technology can decipher the meaning of virtually any content network page to ensure we're showing the most relevant ads.
Normally advertisers find which Web sites display Google AdWords content ads by using Google's placement tool, using a list of categories and keywords, and also listing specific URLs of sites, or by setting the desired user demographics. The tool digs into the pool of site publishers and lets you choose which sites will carry your ads.
As a quick rundown of what I have described in the last few paragraphs, here is what Google has to say, in brief. (This can be found here).
You can select sites for your placement-targeted campaign in two ways:
Name the sites where you'd like to advertise.
Give us a list of words that describe the type of site you're looking for.
A site must be part of the Google Network in order to be available for your placement-targeted campaign. A big advantage of winning a bid to place an ad could be that your ad could occupy the first four spaces, since you could stretch your ad to occupy four spaces. This is due to the expanded text ad specification of Adsense. If you specified that a strip of four AdWords ads should appear in a banner at the bottom of a page, placement-targeted ads will muscle the other ads off the ad unit and be displayed. Next time, People targeting
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 0207 6694-183 UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links Here.
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To optimize page titles keep it short. Search engines will show no more than 60 or 70 characters (including spaces) when they list your page in the SERPs. If you get any longer than that, they’ll cut it off.
- BUT What about Article Titles?
You can follow the same guidelines for your article titles. Or if you choose you can spice things up a little bit. Michael Gray wrote a very nice article on optimizing Wordpress page titles that talks about creating a page title and a post title at the same time, and explains why you might want to make the two different. He focuses strongly on keywords. Indeed, one of the reasons that you might want to make your article/post title different from your page title is that you can optimize for different keywords.
But there are other reasons you might want to make your article title different. In another article, Gray talks about Title Bait. He also includes several examples. I believe he intended them to work as both page titles and article titles. He wants searchers to see the title and feel almost compelled to click through to the article. Depending on the approach you take to page titles, however, you might prefer to limit these techniques to your article titles.
You can play on titillation to spice up an otherwise-bland topic. For example, when Gray wanted to point out that one prominent blogger was just two clicks away from adult content, what title did he use? Six Degrees of a Lesbian Porn Scraper. You have to admit, that gets attention.
You can also be controversial or, if it’s relevant, clearly show your readers that they’re about to encounter an entertaining rant. That’s the approach Gray took when he titled one article Yahoo: Yeah We Suck and We Don’t Give a Damn!
And you can always play the list card. Had I structured this article a little differently, I could have called it something like Ways to Optimize Your Page Titles.Somehow, we just can’t resist something that offers to sum up a complicated subject with just a few tips. Sometimes it doesn’t even have to be a few steps. And it doesn’t have to be a website either; there are books based on this idea. I was delighted to see, for example, that Amazon is currently selling a book titled The 100 Greatest Inventions of All Time. Why not take advantage of a marketing approach that’s as old as Moses?
For something a little more up-to-date, you can always mix some pop culture references into your title. Famous quotes or concepts work as well. How about The Silly String Theory of the Universe for an article on more technical uses for the toy (our military uses it to detect tripwires)? I admit I’m a little rusty at this; you can probably come up with much better ideas. Of course, you’ll have to rise to the challenge of being professional, informative, and humorous all at the same time, as Gray himself notes – but it can be done. Good luck!
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Great Page Titles, Short and Sweet
Michael Nguyen, writing for Social Patterns, lists eleven rules for writing page titles. Aaron Wall also lists eleven, but they’re a slightly different set. Matt McGee, writing for Gooruze, lists six. Still, there are certain things that all three of them agree upon. Here they are, in no particular order.
First, keep it short. Search engines will show no more than 60 or 70 characters (including spaces) when they list your page in the SERPs. If you get any longer than that, they’ll cut it off.
Second, be accurate, relevant, and descriptive. Give both the search bot and the human searcher a good idea of what to expect of your page’s content. If possible, front-load your most important keyword, and avoid keyword stuffing.
Third, have a unique title for every page on your site. If you don’t, the search engines might think you’re displaying duplicate content, and that brings its own headaches. Your human visitors will also have a hard time telling the difference between your pages.
Fourth, write in plain English (or whatever language you’re using for your site’s content). Yes, it’s hard not to want to get fancy. As Graywolf pointed out in his SEO blog recently, “Spring Sunglass Trends in New York City” is simply not as entertaining a title as “Specs in the City.” And in that case, the title might work. But it’s too easy to get so clever that the meaning slips past your target audience. Remember, searchers aren’t reading page titles so much as skimming them, so you need to write a title that makes it clear from the get-go what the page is all about.
Fifth, don’t stuff your title with keywords. One at the beginning is fine. Likewise, don’t add unneeded words to your title. You might be surprised by how much you can cut. Nguyen used the following example: “Click here to go to my page” could be cut to simply “my page.”
Sixth, here’s a direct quote from Aaron Wall to give you a good idea of what a page title should do: Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills). Next time, What about Article Titles?
Page titles get seen by the search engines first and the searchers second. Write a relevant page title and you have a much better chance of showing up for the right keywords in the search engine results pages (SERPs). Think of it as receiving a reward for helping the search engines figure out how to classify your page.
The searchers will see your page title after the search engines – but it’s often the first thing they will see about your site. They will probably choose whether or not to follow the link to your site based on your page title. So you have to please both a bot and a real human being. That’s reason enough to spend extra time on your title.
Searchers will bookmark your site if they like what they see. What’s the default text used for a bookmark? You guessed it: the page title. I admit, when I bookmark a page, I’ll change the text; I usually shorten it or make it more descriptive (or both). If you don’t force your visitors to take this extra step, you’ll put a smile on their faces. And consider this: if a visitor doesn’t change the bookmark and it’s not descriptive enough, he may forget why he bookmarked your site in the first place. That makes the bookmark kind of useless to both of you.
When someone is trying to find a site that they visited and liked but didn’t bookmark, they’re likely to check their browser history. Guess how web pages show up in a browser’s history? Give yourself a gold star if you said page titles. Guess what happens if your page title isn’t descriptive? It won’t stand out in a browser history list, and you’ll lose a return visit.
Does your site feature an RSS generator? If so, it probably turns your page titles into headlines. Those headlines entice subscribers to your feed to come visit your site and read the entire article. In other words, as I’ve been saying for the past three paragraphs, good page titles not only encourage first-time visitors to check you out; they also help you get repeat visits.
Finally, there’s the matter of links. Here I am talking about an on-page optimization factor, and now I’m dragging in links?! But that’s an off-page optimization issue, right? Well, not exactly. Sometimes on-page and off-page factors feed each other, and this is one example of that. As you saw when I mentioned bookmarks and browser history lists, when there’s a link involving a web page, the browser defaults to the page title.
So do a lot of people who link to your page. So when Jazzy Judy writes her blog entry about your music store and its incredible selection of jazz recordings going all the way back to George Gershwin and Louis Armstrong, her anchor text will be your page title. Anchor text is widely believed to play a prominent role in how Google decides whether a page is relevant for particular keywords. Next time I’ll explain Great Page Titles, Short and Sweet.
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Optimize YOUR Page Title
Please optimize YOUR page title! It’s so boring I’m sure you wouldn’t want to steal it. Seriously, in this article I’m going to explain what page titles are (as opposed to post titles or article titles) and how and why to optimize them.
Look at the top of your browser, above the address bar and the line of links labeled File, Edit, etc. Next to the symbol for the browser itself you’ll find a title. That is the page title. It should not be confused with the actual title of this article, even though the two read nearly the same.
In HTML, you specify a web page’s title in its title element. You use title tags, like so:
<title>This is a web page title</title>
With some content management or blogging systems, you can specify a title tag that is different from the title you give to the post or article on that page. You might find that very desirable for SEO purposes. Other CMS platforms might not have that functionality built in, but boast plug-ins that extend their native capabilities. For example, the popular blogging platform WordPress isn’t optimized for SEO.
You may want to optimize both your page title and your article/post title. Since the two have different purposes, you may even want to have two significantly different titles. There’s nothing wrong with that, as long as both of them are relevant. You may also choose to make your page title and your article/post title the same (or nearly so), as you’ll find I do on many of my pages. There’s nothing wrong with that, either.
But maybe you’re wondering why you should optimize your page title at all. Or perhaps you’ve put a few keywords into your title and you figure you’re done. Or maybe you came up with a page title that you believe is good enough to use on every page of your site. Next time I’ll explain why you want to optimize your page titles as soon as I stop cringing.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs. Visit MoreSEO Specialist Onlineinfo and links Here
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Unique SEO Problems
Some of the special issues that newcomers to SEO face. One of the biggest revolves around the fact that the Internet is global, but its dominant language is still English (though that might not be true for much longer). As a result, many site builders who may not be skilled in English feel compelled to work in that language. Poor English skills can inflict native as well as non-native speakers. But they can wreak havoc on your web site.
If your English is poor, build in your own language. At the very least, have your content written by someone fluent in the given language. Also, anyone writing copy needs to spell check and proofread for grammar. Nothing turns a web page from quality to garbage faster. I’ve encountered a number of sites with quality content tainted by poor use of the language; speaking as a visitor, it’s difficult to get past it when I see it. And speaking as a writer and editor, yes, it’s work, but it’s not as difficult as you might think, and the rewards are more than worth the effort.
Many newcomers to SEO see Google behave a certain way and think they have it figured out. That’s how stories like the 30-position penalty get started. So, Before releasing your unique brilliant findings about Google, do some research and save yourself some embarrassment.
Visitors, of course, are unique to every site, they can be tracked, and you can find ways to invite more of the same (or similar) to your site. Profile your target visitors. Know what they like and dislike, so you can make them welcome. Make that door a little bit wider.
While you spend your time building the best site you can and appealing to your target audience, stay away from black hat techniques or anything that produces short-term positive changes. As noted earlier, short cuts offer short-term results, and most of us are in this for the long haul. It’s like dieting, lasting results will only come from long term changes that take time to deliver their value.
That doesn’t mean you’re destined to face a long, lonely struggle with no rewards until you reach the top. Fighting for a #1 position often unwittingly wins you other prizes along the way. You might find that you’ve become an acknowledged expert in your field, and others want to interview you. You’re likely to make friends who give you good advice. You will almost certainly acquire new and useful skills. You may even gain a whole new perspective on what is important to you, the field, the future; take your pick.
Next Time, Nuts and Bolts” of SEO
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links here
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SEO doesn’t come over night. Since you’re going to be working on something for quite a while before you see success, you should choose to build your site around a subject about which you’re passionate. If you do it right, you’ll be doing it for a long time, so it really should be something you love.
The road to the top, in SEO as in other things, is rarely smooth. “If your site is less than 6 months old, expect fluctuations and concentrate on solidifying your niche instead of watching every keyword movement.”
On the other hand, you shouldn’t wait too long before you do something. Inaction can be as bad as taking too hasty action. Overanalyzing, hesitation, and procrastination are an SEO’s worst enemies.
Time and Patience
So haste is an enemy of SEOs, but so is overanalyzing your results and procrastination. It's best to take your time, and make efficient, productive use of it. This comes from practice and to some extent from reading about SEO. I will admit that I have learned about 75 percent of what I know about SEO from reading about it and asking for advice in forums and SEO experts.
With all this emphasis on patience, and the conflicting desire for quick results, it can be tempting to cut corners or use short cuts. Don’t do it. Short cuts offer short-term results. That may be what you’re looking for, but many people want to gain enduring success, and short cuts won’t take you there.
So how do you win at SEO? The best way to gain ranking in Google’s organic search results: Write intriguing, insightful, unique, quality content and then promote that material to induce natural linking from relevant quality websites. That is why, you want to choose a topic about which you are passionate. It will bring out your best writing.
While there is no way around the idea of quality content, you have a lot of choices as to the topics on which you post – which means you don’t have to struggle against sites that seem to own the most general, common, desirable, and competitive keywords.
You can get just as much traffic from 100 noncompetitive keywords as you can from some single highly competitive keywords, and do not forget the long tail's.
Keep your visitors in mind. And if that means linking to a quality website that is related to yours, so be it. There are advantages to doing so: “The link will only create more value to your page by offering relevant options. The loss in traffic will be compensated by the rank adjustment caused by the increased value” in your web page. And for the visitors clicking around your site, it behooves you to Make it simple enough for a 6 year old to navigate through. They’re your primary audience.
Next Time, special issues that newcomers to SEO face!
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs. More Links and info
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Why Would I Visit Your Website Again?
Ideally, of course, a visitor would return to your site because he or she had a good experience the first time. But there’s a lot more to getting repeat business than just making your customer happy; you have to give them a reason to come back. If you publish a blog or articles that help keep your visitors up to date on their field or area of interest, you give them incentive to return. You just have to make sure they know about this offering.
Blogs and articles aren’t the only reasons a visitor might return, as anyone who has participated in a forum could tell you. For example, I browse SEO Chat’s forums myself every week, and it seems like I always come across new insights on the field from our forum members. As many Web 2.0 sites have discovered, user-generated content from a good community can keep visitors coming back for more.
What if you’re simply an online retailer and all you do is sell products? Well, you can make it easier for customers to buy from you again by capturing their information – with their permission, of course. A regular newsletter lets you do this; you at least need their email address so you can send it to them. Make sure you respect your customers’ privacy; tell them exactly what you will be doing with their information, and keep credit card information especially secure.
You can improve your business this way. “Many would think if they offer a one time sale, the job is done. Opportunities are always missed out if you are not marketing on the back end for repeat business. Once you have earned someone’s trust enough for them to spend money with you, they are more likely to spend more money with you. Don’t leave it on the table!”
Answering these three “why” questions will clarify the purpose of your website. They will show you how visitors see your website. Once you understand this, you can make sure that your SEO strategy is consistent with this vision. If you want to redesign your website, these questions will help guide you to the most important factors to consider. Good luck!
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs.
Why Would I Stay and Do Business with You
While you’re still in the visitor frame of mind, think about this: does your site look like it belongs to the kind of business you’d want to patronize? First impressions matter; they’re frequently hard to shake. You may want to consider having your web site professionally designed. Who would want to do business with someone whose website looks like it was built by the owner’s 12-year-old nephew?
Whether it’s a brick-and-mortar company or an online retailer, customers prefer to do business with those they trust. If they don’t feel as if they can trust who they are dealing with, they will take their business elsewhere. For a brick-and-mortar company, even on a first look, there are certain cues (many of them subtle) that let a person know a company can be trusted. That’s every bit as true with a website; in some sense, it’s even more important to generate trust, since your visitor is not dealing with people face to face.
You might want to consider earning and adding appropriate seals to your website (i.e. BBB Online) to help make your visitors more comfortable. There are other strategies you can use as well. Contact SEO Specialist Online for all your SEO needs.
Once you get past the first impression, how easy is it to do business on your web site? Can a visitor find what brought them to the site fairly quickly? Think back to the previous blog post Why Would I Visit Your Web Site?. Everyone comes to your site for a reason; make it easy for them to find your articles, sign up for your newsletter, buy your product, or do whatever it was that made them click the link to your website.
To put this question another way, what do you want your visitors to do? Once you figure out the answer to that question, your job is to make it as easy as possible for them to do what you want them to do. If you’ve set up your site correctly and are sending the right messages, what YOU want them to do and what THEY want to do will be pretty close to the same thing.
Next time, we will look at Why Would I Visit Your Website Again?
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
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Why Would I Visit Your Web Site?
Lately I’ve become rather fond of the idea of thinking like a visitor to attract visitors. So pretend, for a moment, that you’ve never heard of your company and you’re visiting your own website for the first time. Perhaps you came in through the search engines, or someone who knows your interests sent you the link, or you may even have read a story about the site in a blog. Why did you come here?
If you said “because I saw the link,” try again. Anyone who visits a web site is looking for something.
They want to buy a product, be entertained, solve a problem, get some information…you get the idea. So what do you offer your visitor?
You can see why you need to ask this question before you begin any SEO campaign. What you offer your visitor affects everything
from the keywords you choose to the structure of your site’s content to the methods you use to promote your web site. And by the way, the field you’re in may have less effect on how you answer this question than you think.
Does that sound a little crazy?
Let’s consider a fairly mundane field: plumbing.
Are you a plumber?
Do you sell tools and plumbing parts to professional plumbers, or do-it-yourselfers, or some combination?
Is your business a plumbing school?
Do you offer a newsletter to keep plumbing professionals up to date?
Do you sell books on plumbing?
Do you publish articles on plumbing?
Do you promote a convention for plumbers?
Do you publish a trade magazine for plumbers?
Are you running a website for a plumbers’ union?
You can see from this list that there are a ton of specialty interests just in the field of plumbing. Each of these different kinds of sites will want to attract a slightly different audience. And each person who visits a site might have a slightly different reason for doing so. They might even have drastically different reasons, to be honest.
While working on this update, for example, I ended up on the web pages of a large plumbing supplier. I clicked their FAQ; after scrolling down a bit, I saw links to some interesting-looking pages (a “fun quotes” page). When I got to the top of that page, I saw links to more fun plumbing pages – a list of plumbing jokes, various words of wisdom, a founder’s page, and so forth.
A plumber might visit this site to get a part – or a non-plumber might end up here to be entertained, because some of these pages come up for their own special keywords, like “plumber jokes.” The point is that you need to be clear and focus on why your visitors are coming to your site in order to give them what they're looking for. Or, put another way, you need to be clear about what you’re offering them so that they know what to expect when they get there.
Next time, we will look at "Why Would I Stay and Do Business with You"?
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Grashttp://www.seo-specialist-online.com800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
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Ask the Right Questions Before You SEO Your Site!
Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign, however, it’s easy to lose sight of the forest for the trees. So before you change a single title, you might want to shift your focus to answer some important questions.
So what do I mean by losing sight of the forest for the trees anyway? You’ve probably heard that expression since you were a teenager at least. You may even know that it means focusing on the details to the point that you lose sight of the big picture – and with the amount of detail work that goes into a proper SEO project, that’s easy to do.
Changing the questions you ask can shift your focus back to that bigger picture. You need to know what the big picture is before you do any search engine optimization, or you’ll waste a substantial amount of effort. Fortunately, you may only need to change a few words in the questions you already ask. Ease off just a little on the “what” and “how” questions and start asking a few “why” questions. I’ll give examples in the sections that follow.
I expect many of you will look at these questions and think that they should be asked well before a site goes live, very early in the design process. That’s probably true. But it’s also true that web sites evolve over time, rather like people. They change, grow, and adapt to conditions in the marketplace. By the time a web site has been up for a couple of years (or even less), it might be a very different creature from what the site owner originally had in mind.
This kind of change is not a bad thing, per se. We all get a certain amount of satisfaction out of growing and tweaking our sites, and then watching what happens. If we’re not looking clearly at what the site is turning into, however, we can’t see what it needs.
Anthony Kirlew, who writes a blog called Old School SEO and has been in the search engine marketing business since 1999, wrote about these important questions recently. I’m not going to cover his fourth question – “how will they find our web site?” – because we all know the answer to that one: SEO, SEM, and maybe even SMO (social media optimization). Instead, we’ll look at a few “why” questions.
Next time, we will look at "Why Would I Visit Your Web Site"?
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
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Seems like the folks over at GoDaddy are charging their email marketing customers if they get spam complaints. Deliverability.com broke the news when they got an email with this information sent to them from a GoDaddy customer. GoDaddy will now charge customers $200 to "manage" their complaints. Even worse is that if the customer wants to then leave them and transfer their domains to another registrar they can't do it until they pay GoDaddy $75!
To cover all of their bases, it appears that if one of their customers uses an Email Service Provider outside of GoDaddy to advertise their GoDaddy-hosted site and they get complaints from one of their customer's recipients, they could be hit with a fine or other action.
Wow. Serious Email Service Providers (ESPs) usually do this as a service to customers and won't allow spammers to use their services. But let's face it, everyone gets a complaint now and then, even customers with best intentions. The difference is that serious ESPs want to help their customers learn best practices about email marketing and not turn complaints into a new revenue stream.
If you use GoDaddy to host your website be careful. And any time you're looking for a serious ESP, make sure you ask if they have a deliverability and abuse department - most serious ESPs do, looks like GoDaddy might not.
GoDaddy should stick to what they're good at, being a registrar. Leave the email marketing heavy-lifting to those who "want" to do it and help businesses grow.
If your looking for serious SEO help contact Jim Gras SEO Specialist Online 800-897-6458 USA 0-44-2076-694183 LONDON, UK Skype: jamiboy
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It's simple... Are you asking Google to penalize your website?
I'm sure you're probably thinking; Well, of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why".
These people claim they've done nothing wrong and are absolutely clueless as to why their site is no longer in Google.
What NOT to do when optimizing your onpage ranking factors
How do you know if you've been banned?
First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website. There are a couple of things you can do.
1.) Check Google's search results.
2.) View the Google toolbar.
Go to Google and enter your entire URL into Google's search box and click "search"
Google says there is no information available for this URL? This means that the URL is no longer in Google's database.If you enter a brand new website into Google, you'll always get this message until the website has been indexed or the website has been banned by Google for some reason.
Another way you can quickly see if your website has been banned is by Viewing the Google Toolbar. Download the Google Toolbar Visit Here http://toolbar.google.com
Once it's installed, simply visit your website. If the Google toolbar is completely gray, this means you have been banned by Google.
Ok, so now we know how to tell if our website has been banned. What can cause your website to get banned?
There are many onpage ranking factors AND offpage ranking factors that can cause Google to ban your website. Today, we'll focus on only the onpage things that can cause your site to get banned.
Before I begin, I want you to know that many websites still get away with doing some of these things. They DO NOT help your rankings and are simply a waste of time, so don't try them. Sooner or later Google will catch up to these websites and will remove them. It's just not worth the risk, when doing them doesn't help your ranking to begin with. Banned: * Note: Most SEOs call this "gray barred". Not Banned:
Hidden Text
Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it interfering with what the visitors actually see. Yet, the search engines can still see hidden text.
For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.
Alt image tag spamming
This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website. The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people.Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it.
Meta Tag Stuffing
What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags.
For example, the following website is trying to rank well for "tents".
This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites. Google WILL penalize it, but it WILL NOT help you... so, why would anyone do something like this? Stay away from it.
Title Tag Stuffing
The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing Don't do it...
You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get banned.
Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned and WILL NOT help you rank well. It's just a waste of time and effort, plus just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines.
For all Your SEO needs contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy
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The definition of the word Brand “Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success.
Now what and how does SEO have to do with this?
In earlier days, branding was achieved mainly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers?
The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive market? Where do companies get to find their real dedicated customers or to be potential customers? You might even go unnoticed unless you put in some updated and extra effort to set your brand image really strong.
With the massive use of internet, a good and well promoted website for your company and products, can gain in more potential customers towards it. Now with internet and all the search engines like Google, Yahoo, MSN., you can put forth your products and services to the more customers in a much easier process. And to create such a powerful online presence you need experience, SEO Specialist Online. SEO professionals who plan your online marketing strategy. They work with you in close coordination and create your online presence.
If you lack in this, you are giving chances for your competitors to have in more traffic to their websites and you lose in customers to them. It is essential for you to have a neat and simple website with details that are understandable and well projected. Else with any number of SEO techniques, you tend to go nowhere.
A well planned optimized website can be interesting to look and understand, while it also delivers a complete successful corporate image. Organized website structures, Website popularity, Keywords researches do it right for your site and get your website along with your company name and product well branded. Give in time to learn, explore and research on your products / services and place them in the online market. Build your site and just wait for your visitors. It will tell the potential targeted customers how effective your products and efficient your company is. Build your website, product, and company - your brand online, with SEO Specialist Online.
Submitting your website to search engines does not get your webpage better ranking. That is a misconception about Search Engine Optimization that has been going around for quite sometime. It does no harm by submitting your site to them but it does no good as well.
Just submitting your site to the search engines doesn’t give you a good spot on their pages. In order to be eligible and indexed by search engine crawlers you need to optimize your site. By using a SEO Specialist you increase your chances because Search engine optimization is an on-going process.
You need to invest enough time to get the desired success. Compared to other forms online marketing, SEO offers higher return on investment (ROI). With the growing number of users relying on search engines to find their pages, it has become essential to optimize websites and make them search engine friendly. Here are few steps you need to follow for the search engine spiders to crawl and index your site.
1. Theme: It is important to choose a theme for the pages of your website. Each page should be able to convey a message or fulfill a purpose.
2. Keywords Selection: Choosing the right keywords is an important and crucial step of search engine optimization. You need to list the relevant and searched keywords and key phrases for each of the pages. Choosing the most competitive keywords can get really frustrating hence as a beginner you can focus on less competitive, yet searched words. You can make a list of relevant keywords and use tools like wordtracker and overture keyword analysis tool to know the search frequency.
3. Know your Competitors: It is important to keep an eye on your competitors. You can study what keywords they are emphasizing on, know what websites are linking to them and where they rank. The less competition you have the better it is.
4. Optimize your Page Content with Phrases: When you select the relevant keywords for your web page, you can rank them according to their importance. You can revise the existing pages and optimize your page content starting with your top key phrases. Optimizing your site includes alteration of the meta tags i.e. title, description, keywords, headings, image alt, link and the content of the site. You can also have robot.txt file to help the spiders to crawl the pages you want them to.
5. Linking Strategies: As mentioned earlier link building is one of the important part of SEO. There are two linking strategies:
•Internal Linking: In your page content you can refer to other important pages of your website. You can make use of the keywords of the landing page for your hyperlink text. You can even use keywords in navigation structure.
•External Linking: You can build external links by various means. You can start your own blog or write articles so that other websites interested will link to you. You can ask other webpages to place your link on their websites for placing their link on your site. This is known as reciprocal linking. You can advertise your sites on directories like dmoz, yahoo directories etc. Getting backlinks from these popular sites will help you get better ranking. There are various other ways to increase your inbound links.
6. Traffic and Revenue Tracking: After your website is optimized you need to track the sales and the traffic it is receiving. You need to focus more on traffic and revenue than the page ranking. There are many software which gives you the report on your revenues by keywords, search engine, advertising campaigns etc.
7. Analysis: You need to analyze your website and make necessary changes. Search engines keep changing their algorithm, hence it is important you be updated and try the new marketing strategies. You also need to keep track of your rankings and re-optimize the pages if you need to. You can then wait for the results.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy seospecialistonline@gmail.com for all your SEO needs.
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Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.
For a Free keyword and website analysis Visit Here.
The terms keyword is often used as shorthand for keyword phrase.
When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search.
In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.
If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …
• If you don’t know the keywords, you can’t optimize your Web site properly.
• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.
For a Free keyword and website analysis Visit Here.
What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:
• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.
• You’ll miss keywords that people are using to search for your product or service.
What Does an SEO Specialist Do?
• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.
• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines.
Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.
The terms keyword is often used as shorthand for keyword phrase. When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search. In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.
If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …
• If you don’t know the keywords, you can’t optimize your Web site properly.
• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.
Selecting keywords, then, is important. But there are two ways to select the keywords you need for your campaigns:
• Guess
• Do a full keyword analysis
The most popular method is to guess at the keywords. The most effective method, however, is to do a full keyword analysis (which actually begins with you guessing at what keywords you think are important, then using a free KeyWord tool to “dig” into databases of actual search terms).
What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:
• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.
• You’ll miss keywords that people are using to search for your product or service.
What Does an SEO Specialist Do?
Essentially, a SEO Specialist does two things:
• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.
• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines. for more info contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy seospecialistonline@gmail.com
Search Engine Optimization is the process of improving your site’s ranking in search engines A professional Search Engine Optimization Specialist knows exactly what search engines look for when crawling websites and ranking pages. Working with a specialist will give your site a competitive advantage and increase targeted traffic through search engines and directories.
Accomplished SEO specialists have an indepth knowledge of how search engine spiders index HTML, and will spend a great deal of time on keyword research. The keyword research should be shared with you for your review, and the provider should work with you to incorporate the keywords into the page context and not just add the words in the metatags section. In addition, the specialist should hold frequent update meetings with you to review your site's current ranking and provide recommendations to increase your site's ranking.
Strategies:Reputable providers will educate you on the difference between search engines (ex. Google) and directories (ex. Yahoo).If an SEO provider describes Yahoo as a search engine, keep looking for someone else. In addition, the SEO provider should have two separate promotion strategies for each: one for the search engines and one for the directories.
Until relatively recently, title tags and metatags with relevant keywords gave decent rankings. However, after years of tag misuse, search engines now attach more importance to:
· Page content
· Site design (for example, spiders do not process JavaScript or images)
· Incoming links and authoritative status of referring sites
Ethical Behavior, Software and Blacklisting:Search engines want to ensure that the indexed page is the page the user will visit.
Unfortunately, programmers violate this principle by utilizing several techniques such as:
· Writing a cloaked page that is invisible to the user. This artificially boosts rankings by detecting and re-directing search engine spiders. Google will blacklist sites identified using this technique.
· Creating doorway and bridge pages that work the same way as cloaked pages, but are stored on external servers.
· Hosting gateways which re-direct users to a different website. This can indicate the use of software to generate highranking
gateways; this is considered spamming and frowned upon.
· Stuffing keywords on a page by repeating the words several times in a row, using invisible text, or text so small that it is barely legible.
SEO should be incorporated early in site design and not as an afterthought. Incorporating SEO early will save you time and money before the site goes live and is first submitted to search engines and directories.
What kinds of practices are considered best? Relevant key word rich content at a desired density, inbound links, article directory content, blog links and other honest practices can create real traffic generation into your website that can translate to subscribers, visitors and sales. Choose SEO Specialist Online with Jim Gras and you’ll get great results. Visit http://www.seo-specialist-online.com
SEO or search engine optimization is a fast moving game and getting more competitive every day due to the huge volume of information on the Internet. Algorithm technology is changing constantly. Google, Yahoo! and Microsoft Live have never been more different regarding what it takes to earn top ranking results. How do you know what to do?
Most SEO experts keep up with the changes in technology, they do optimization every day. If you are a web owner or webmaster trying to do your own optimization, the chances of getting it right without being in the know are pretty dicey?
That's why you need to know about our information and consulting services:
Here are some of the things that I have tested in regards to SEO methodologies and how they can help you right now:
What are the RIGHT strategies for Affiliate Marketing, so you avoid key mistakes?
How your current keyword strategy is hurting your business.
Is the Title Tag still as effective for SEO?
If you are in Google Supplemental Hell, my methods can help you get out.
Do paid links really get your site banned or penalized?
What are the best methods for link building?
How can a merchant recruit top affiliates and keep them?
What are the best directories to submit to? ... and a lot more ...
But SEO information isn't enough.
Often, business owners have other forces working against them, keeping them from success.
Themselves.
Because of the huge competition you can not reach top rankings with more than 1-3 keywords or phrases per page, that's why the best solution is to optimise every single page for one or two keywords or (phrases) The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase your products.
Are you confident that your site is being found in the major search engines and directories? You probably know that search engine and directory searches account for 80 % of Internet traffic. Booz-Allen, a leading strategic management and consulting firm, say that less than 10% of websites are found using search engines or directory searches because 95% of all the websites out there are not properly optimized.
An increasing number of businesses are incorporating Search Engine Optimization (SEO) into their marketing strategy to ensure that the site, into which they invested a significant amount of money, receives high ranking in search engines and is prominently visible to potential customers.
SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a Web page which are known to be given weight by the ranking systems and algorithms of Major Search Engines like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo.
A properly optimized Web Site can take you from search invisibility and zero rankings to top spots in these search engines, especially if optimization is combined with known off page ranking factors.
It is estimated that less than two percent of the commercial Web sites on the Internet have had any optimization for search engines. Those who act now, with decisiveness and confidence will lead their competition for the rest of this decade, while their competitors catch on and try to catch up. Contact Jim Gras 800-897-6458 http://www.seo-specialist-online.com for all your Keyword and SEO needs.
A Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. If you own a shoe store, "shoes" might be the top-level keyword for your market. "Shoes" of course is very general since there are many kinds of shoes for men and women. Top-level keywords may contain thousands of vertical keyword markets. Initial analysis on "shoes" will produce hundreds of verticals (running shoes, nike shoes, bridal shoes, golf shoes, etc.)
Understanding Your Keyword Market
Selecting the right keywords and phrases is critical to the success of any search engine marketing campaign. A thorough analysis of your keyword market(s) will ensure proper keyword selection. It is important to make an evaluation of how popular a keyword is (i.e. how many times is a keyword predicted to be searched in a 24 hour period) and how it's popularity compares with the total number of competing URLs (other sites that are returned by the search engines for the same keyword searches). An analysis of this relationship will tell you where it is smart to optimize and where it is foolish. The results of this analysis is cross referenced with your website content to determine the right page selections for optimization. Too often, web developers simply implement a client's wishes without addressing the limitations and problems that come with that solution. Ethical and knowledgeable web developers can explain why you want the opinion of an SEO Specialist.
How do you know you are using a search engine
optimization company with the right types of business practices? SEO companies
that use white hat methods will promise this in their results. They will offer
you a guarantee such as a money back guarantee that promises you won’t be de
indexed for spam or questionable search engine practices. Companies who offer
white hat business practices will tell you what they’re doing and will provide
you with detailed reports of your results. They will also provide testimonials
and proof that your money is being spent on the right kind of
promotions.
How do you find an SEO Specialist ? Search Engine Optimization
Specialistcan appear to be widely available when you start to
look. There are companies that promote through various methods and provide
various services, there are companies that cater to various sized organizations,
companies with varying price levels and there are ones who wear different
colored hats, metaphorically speaking.
Search Engine Optimization efforts can be split
into two groups including white hat and black hat SEO services. White hat refers
to ethical and honest methods of getting the results you want. Black hat SEO
refers to sneaky, underhanded or unethical ways of getting results. Black hat
optimization methods break search engine rules and any indexing will eventually
be undone when the search engine discovers the breach of their terms of service.
How do you know you are using a Search Engine Optimization
Specialistwith the right types of business practices? SEO
companies that use white hat methods will promise this in their results. They
will offer you a guarantee such as a money back guarantee that promises you
won’t be de indexed for spam or questionable search engine practices like SEO
Specialist Online with Jim Gras. We offer white hat business practices and tell
you what we’re doing and will provide you with detailed reports of our results.
They will also provide testimonials and proof that your money is being spent on
the right kind of promotions.
What kinds of practices are considered white hat?
Relevant key word rich content at a desired density, inbound links, article
directory content, blog links and other honest practices can create real traffic
generation into your website that can translate to subscribers, visitors and
sales. Choose SEO
Specialist Onlinewith Jim Gras and you’ll get great results.
There are many different aspects that you should consider while searching for or choosing an SEO Specialist Online for improving the overall internet ranking and visibility of your business. What SEO Specialists can do is that they can use their experience and expertise to get your website on the top most positions for various targeted keywords through application of various methods.
• An SEO specialist should have a reputation or a good amount of experience in handling optimization of web sites successfully.
• The SEO Specialist will be completely and single-handedly responsible for the way your site will be displayed on various search engines as well as directories. You need to gauge how good the SEO specialist is and how much visibility he/she can offer you on various search engines so that you can get high targeted traffic as well as have a good ROI.
• The goal of every search engine marketing/SEM campaign is long-term results that are sustainable as well as effective. This basically means that your SEO specialist should avoid using anything that most search engines will consider as spam.
• Your SEO Specialist needs to have complete knowledge of what are the ranking criteria of the most popular or top search engines is and what type of deals they have in place?
• Last but not the least, one of the most important aspects is that the SEO Specialist should be able to use all the different methods of mix the various methods of search engine optimization so that you can get the maximum benefit.
The various methods he can incorporate include:
a) Keyword driven content: Finding the top keywords and implementation in your web copy and the links.
b) Tags: Meta Tags, Image Alt Tags and individualized Titles are important for ranking purposes. The SEO expert should be able to ensure that it is embedded into the code.
c) Link Popularity: He should be able to link your website with other relevant websites of good repute.
d) Social Media Marketing: A relatively new concept, it is an integral part of SEO. Always ensure that the SEO Specialist you are speaking with is familiar with the various platforms where Social media marketing can be implemented.
i) Others: The other methods he can use include Affiliate Marketing, Buzz Marketing, Article submissions, Press Releases and Viral Marketing.
SEO Specialist Online with Jim Gras would like to ask you a question. Are you saving money or Are You Wasting Money By Paying Your Web Designer for SEO?
Web site designers know that keeping the client happy is the most important thing; however, this approach often backfires when one of the client’s goals is to gain top search engine rankings. Good SEO web site design delivers a beautiful and functional website, a pleasant experience for those who use it, and a search engine-friendly design. But what happens when a web designer has a client who wants esthetics or navigation that takes away from the site’s ability to gain top search engine rankings? Do web developers go along with their client’s wishes at the expense of search engine rankings, or do they politely guide the client toward achieving all of their goals? I think you know the answer.
The biggest difference between web designers and SEO Specialist is what motivates them: creativity versus strategic thinking.
A web designer is ultimately motivated by making a website look good to the client, thus satisfying them visually. An SEO Specialist is ultimately motivated to gain top search engine rankings for competitive keywords, thus gaining visibility. More business owners are now waking up to the fact that web designers are more artists than online marketers. So it is vital to have the SEO Specialist and web designer work together cooperatively on web site design.
"We do search engine optimization, too."
Often, a web site design company does a few aspects of search engine optimization but does not really do what it takes to gain top rankings. Companies can get roped in on this claim because a firm does a great job at web site design or because the client has “one-stop shop” syndrome, and so assumes a design firm is equally skilled as SEO Specialist.
Most web developers do not consider the implications of search engine optimization during the design phase. For example, to gain top rankings for competitive keywords requires outranking hundreds or even thousands of other websites that have already been optimized for that keyword. Simply updating the meta tags will rank the site at the bottom of the "optimized" heap and will require ongoing work to gain a top ranking.
The client wants to keep costs down, so the web developer compromises the SEO to stay within budget. The client needs to know from his advisors (designers and SEO Specialist) what is and is not practical, so he can reassess the budget and design based on information supplied by an SEO Specialist. Because budget is important, developers often shortcut past this advisory checkpoint - at the expense of gaining top rankings for the client's site.
It's important to find a good web developer who will listen to your requests, and who also will advise you on the best way to implement the design and SEO. He needs to talk realistically with you if the amount of work involved is not within your budget. Too often, web developers simply implement a client's wishes without addressing the limitations and problems that come with that solution. Ethical and knowledgeable web developers can explain why you want the opinion of an SEO Specialist.
I usually reserve this kind of post for my affiliates, but decided to include everyone on today’s message because it’s such a great opportunity…
We’ve all seen the headlines continue to rack-up over the past few months about the horrendous state of the economy.
Just browse through the news today and you’ll find the following…
“Inflation survival guide”
“Crude rises in volatile trading”
“Oil speculation in House crosshairs”
“Cite midway through 6,500 job cuts”
“Gas prices up a dime in two weeks”
“Stagflation still threatens US economy”
“Wall Street braces for more layoffs”
“Britain sounds the alarm on inflation”
Makes you want to hide your head under a rock doesn’t it!?
Well there’s a silver lining to every cloud, and new opportunity with every pink-slip… It just depends on how you look at things.
Obviously people are looking to do two things right now… Save money, or make more of it.
It's no big secret that in order to get a top search engine ranking, you need other websites to link to your website. And depending on what keywords you're trying to rank well for, you may need hundreds, to thousands of links to crack the top 10 in the major search engine (Google, Yahoo, and MSN).
For example, the #1 ranked website on Google for the search term "web hosting" has well over 15 million websites linking to them!
That's right... I said 15 million other websites! I know what you're thinking. "Web hosting" is a very competitive search term. I wouldn't need that many links to get a top ranking... And you're right. You wouldn't. In most cases, you could get a top ranking with as little as a few hundreds links.
But... what I can tell you is that if you have zero websites linking to you, you will have zero ranking in the search engines. So, how do you get around this? Easy, you find as many websites to exchange links with as possible, or your site can be added to my Veretekk Platinum linking system and create thousands of links over night.
The more websites you can get to link to your website, the higher you will rank in the search engines, guaranteed!
These top ranked websites know this and they will do any and everything humanly possible to get other websites to link to them. Because a higher ranking means a BIGGER pay day!
Why doesn't everyone and their brother trade links if it gets you top rankings?
The answer is simple. It takes an awful lot of time and work to manually exchange links with other websites. Even if you're using the Link Metro directory. That's why subscribing to my system just makes sense. For more information please respond to me at this email address Click Here
If you want maximum results for your article marketing, you would be best served by adopting the following tactics:
Target the top article directories and go for a few quality links instead of hundreds of low-quality links. In other words, hit the top article directories and devote the rest of your time on the next couple of steps.
Find themed article directories / content sites that are related to the niche that your article addresses. For example, if you write about CSS, you would be looking for directories and websites that accept content on website development and more directly, website programming.
Use articles as link building tools - find high-ranking sites related to yours and instead of simply asking for links, pitch your article to them as an offer to their readers. If your article is engaging, fresh and unique, most websites will gladly publish it on their websites (or at least give you a reference link), leading to increased traffic as well as link popularity. There are a few more things that you can do to make sure you came out ahead of the search engines’ spam filters:
Avoiding Duplicate Content Penalties
Ideally, you shouldn’t publish articles that you submit on your own website – this “may” help you avoid the duplicate content penalty a bit. On the other hand, this does not address the concern that carbon copies of your article will suddenly pop up in hundreds of places on the Internet. To deal with this, you can use one or more of the following techniques:
Post the article on your website, and wait for it to be indexed by the major search engines before you submit it to the article directories. Post the full article on your website and submit “ half ” of it to the article directories (works best if you have a 1000 words+ article). Have your writer create a second, different version of the article. Then, you can submit that version to the directories while keeping the original on your site.
Deep Linking
Instead of just putting links to your main site page, link to a few inner pages of your site from within the article text. Of course, the inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. Deep links are one of the ways search engines use to evaluate the value of links.
Themed Links
Use different articles for different purposes. For example, you could have one article promoting your main website, another promoting your new book (and linking to the order page), and yet another article linking to your newsletter signup page. The key is to remember that articles also mean traffic, and along with deep links, getting traffic to the key money-making areas of your site is very important.
Find Quality Article Sites
There are very few article directories (like Ezine Articles ) that have a stellar reputation within the search engines. Directories like Go Articles and ISnare are popular precisely because they themselves have managed to rank highly within the search engines.
The top ranked directories will not only get you the most link wealth but also the most traffic. However, don’t be satisfied with just hitting the general purpose article sites – make sure that you find sites within your niche that accept articles exclusively to the topic – if you can get links from within your own topical link neighbourhood, they will be worth much more than the links you get from the big article directories.
Lack of links to get the pages indexed quickly
This is another very common problem, but can be solved extremely easily. In order to get your pages indexed, you simply need links. The more links pointing to your website, the faster you will get indexed, period.
How can you get easy, fast links to your site? Go to LinkMetro.com and either sign up for a free account and manually exchange links with over 20,000 other websites listed in very tightly themed categories OR upgrade to an Advanced membership where you can get links even quicker and easier or contact me to see how you can be included into my Veretekk Platinum Marketing System for SEO Specialist Online
Whatever you decide. Go to LinkMetro.com and start getting links and I can guarantee that your pages will get indexed MUCH quicker than had you not done so.
Well, that wraps up the importance of article marketing for me today. I hope that this has taught you some new strategies for using articles as effective marketing tools for your online business and I will speak with you soon!
If you follow the seo forums, you’ll notice that an old search engine marketing strategy is now suddenly everyone’s “seo strategy” of choice. Yes, I’m talking about article marketing .
I’ve often mentioned the benefits of article marketing, but with Google’s recent updates to its ranking algorithms, the topic merits a fresh look. With everyone even remotely interested in achieving decent search engine rankings turning to article marketing, it is critical for your website’s success that you fully understand what traditional article marketing is about and how you can benefit from it. Note that as search engines become smarter with reciprocal links, article marketing - especially the sort of marketing that guarantees good results - will require some expert knowledge.
Traditional article marketing works something like this:
You write (or pay someone to write it) a 600-word article, take out a list of 100-200 article directories, and submit your article to all of them (or you could hire someone to do that as well). In a week or so, your article is accepted and published by the article directories, not to mention thousands of websites who pick up articles from these directories.
Then, after a week or two of submitting the article, search engines pick it up and suddenly see hundreds, if not thousands, of new links to your site. Even if these are low-quality links in some cases (there are very few highly reputed article directories, and most of them are not themed), your rankings benefits thanks to the sheer number of links you’ve built. Over a period of time, after several article submissions, you notice an improvement in your search engine rankings at the next algorithm update. Yes, those links have made all the difference, and now your site is starting to get higher search engine placement.
By the looks of it, article marketing has everything search engines ask for – quality content, contextual links and even one-way links (as opposed to reciprocal links, which are less valuable).
However, to draw a parallel, just blindly submitting articles to hundreds of directories is like shooting in the dark - you’re essentially banking on getting tons of non-themed links in the hope that they will be enough to improve your rankings (you may get lucky now and then and have some big website in your niche pick up your article and run it).
Important: The reason I say that many of these article links are non-themed is because the search engines not only look at the page your link is located on, BUT also look at the “website” your link is located on. All of these article directories are probably not related to your website in theme.
If you are serious about your rankings, you’ll have to get your hands dirty and chase down the right links yourself (only at the beginning of course - as your site’s popularity increases, your articles will generate their own links and you will get requests from other websites requesting your permission to reprint your articles).
The case for adopting a personal approach to article marketing becomes air-tight if you consider the following:
Search engines are clamping down harder on duplicate content , using the “date of discovery” (when the SE spider first finds the content) and other factors to find out which article is original and which are “copies”.
Search engines are getting better at evaluating “ themed ” links – links from industry-related websites, with a greater emphasis on niche sites dealing with one or two themes rather than general purpose sites dealing with a large set of themes (like article directories).
Search engines already consider anchor text as vulnerable to spam, so if hundreds of links pointing to your site suddenly pop up (with the EXACT same anchor text), this would be a “red-flag” event.
In other words, while article submissions are excellent tools for gaining traffic and rankings, search engines are catching up to the fact that spammers may use “blind” submissions in order to artificially boost their link popularity, and are looking to implement filters that can catch spammers. This will not happen immediately and maybe not even in the next year, but as the search engine wars (between Google, Yahoo and the rest) heat up, search engines will get stricter in terms of what they allow to rank highly in their search results.
Note that when I say search engines, I’m really talking about Google (which current serves 40-50 percent of all search engine traffic). However, as article spam increases, the other search engines are bound to implement changes that will catch it as well.
That's all for now but next time we will discuss how to gain maximum results for your article marketing, The Right Way.
You know, a week doesn't go by when an ad says, "Advertise with us as we get 1,000,000 hits each month." But do they really?
Probably not.
You see, a "hit" is an access request to a web server, not just a visitor. So, if a page has 99 tiny graphics which make up the web page, each view of that page registers as "100 hits". And if the visitor views 5 pages, that one visitor will register 500 hits on the site.
This is why advertisers LOVE to tell you about hits because they know you think that means people when it really doesn't.
Hits vs. Visitors: Getting a Real Count on Your Traffic
Ever see the claim "We get 80,000 hits a month" on a web site? Or the scrolling counter at the bottom of a page? What does it all mean and is it accurate? What is the difference between a hit and a visitor?
A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.
As webmasters, designers, business owners, SEOs, etc., we are not concerned with hits to a site. We want to know the number of visitors to our site. And we don't just want to know about every visitor--we want to know about every unique visitor. So if we can't count hits, can we use a counter?
The problem with using counters to track our visitors is they are set up to measure page views, not unique visitors. Everytime someone views your page, whether it's the first time or the twentieth, that visitor is counted. And if the page times out for some reason and they "Reload," it counts them again. And if someone just wants to have fun with your counter, they can exit and enter the site several times and are counted as a visitor each time--even if they never look at product.
So if you can't count hits and you can't use a counter, how do you track the traffic on your site? Use a web traffic analysis program. A web traffic analysis program will give you vital information about the traffic coming to your site, including where visitors are coming from, what paths your visitors are taking and which pages are the main exit points of your site.
Your web host should automatically provide you with a traffic analysis program, but there are a lot of programs to choose from.
Now that you understand the difference you can fire back at those advertisers and get the real truth about their traffic levels.
Some major corporations, like Thomson Financial, publicly admit that they generate news reports using robots to write the content.
The cost of creating content for the sake of it has dropped to ~ $0. In a market dominated by outsourcing and automated content generation, a search engine has to look beyond what we say about ourselves if they want to stay relevant.
Part of what allowed Google to grow so influential so fast is that they use elegant link analysis in their relevancy algorithms. If another site links to you saying that your site is about "Chicago dentists" then that link is interpreted as a vote of trust for your site for "Chicago dentists" and closely related topics.
Not all votes are counted equally. The more quality websites that link at a given website, the more that website is trusted when it links out to other websites. PageRank is designed such that links from the homepage of a leading university is trusted more than a link from a low quality website that links to other low quality websites.
Search engines only trust us if others trust us too.
Search engines follow people.
A properly optimized Web site can go from search invisibility and zero rankings to top spots in the search engines, especially if optimization is combined with known off page ranking factors and URL marketing.
SEO-Specialist-Online.com provides you with the ultimate search engine optimization (SEO) system - virtually ensuring you will obtain top search engine rankings for your chosen web sites and keywords.
These are just some of the ways we can move your site to page 1 rank
Control over up to 800 Traffic & SEO Portals
Manage Portals in customized groups
Ability to send out Bully Pulpit emails daily
Mass Traffic Portal Configuration
Automated Traffic Portal link swarming creating thousands of links
20+ Blogger Drone portals per system creating thousands of links
Automated publishing to 20+ Super Blog portals creating thousands of links
Streamlined control over Portal system RSS feeds creating thousands of links
Webpage maker and file manager creating thousands of links
RSS submission to the feed burners creating thousands of links
Google submission service
Press release system creating thousands of links
Keyword searching assistance
The new SEO drill creating thousands of links
Submission to the new Super Forums creating thousands of links
IP proxy submissions to social networking sites creating thousands of links
SEO-Specialist-Online.com guarantees you will obtain 1st page ranking for your website. But we also guarantees There will at no time be any unethical or non-legitimate tactics used to obtain the search engine position.
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.
They may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top in 48 hours - and been sorely disappointed with the lack of traffic that results.
Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.
The Big Secret is There is No Big Secret
It's true: the "big secret" of search engine optimization is that there is No big secret.
It is all about understanding what is going on, followed by the hard work and attention to detail that are common to many business activities.
We provide custom programming, keyword and optimization services on Your website, which include a guaranteed 1st page ranking for the website.
Use keywords in your website copy and you will prosper. IGNORE them and your online business will surely perish online.
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QUESTIONS? Contact me.
With Very Best Regards,
Jim Gras 800-897-6458 USA 2076-694183 LONDON, UK Skype: jamiboy
